The Residences at 2501 M Street

PROJECT: 2501 M
CLIENT: PRP Real Estate Investment Management, The Mayhood Company
LOCATION: Washington DC
PROJECT PHASE:
- Marketing & Sales
SERVICES:
- 3D Modeling
- 3D Rendering
- Animation Video
- Virtual Reality (VR)

Award Winning Project

Voted Best Mid-Rise Condominium Community in the DC/Baltimore Area

2501 is an upscale condominium in DC’s vibrant West End neighborhood. Developed by PRP Real Estate Investment Management, this distinctive address offers a tranquil sanctuary in the midst of a fascinating city. The Mayhood Company embraced the Marketing and Sales endeavor of the 59 total units in the building, including one, two, and three bedroom units, ranging from $700,000 to 3 million dollars.

While 3D Renderings were included as standard content in the pre-construction marketing efforts, the animation created an opportunity to promote the residences with a further “inside look” through an enewsletter sent to an exclusive list of potential buyers. This was their next glimpse into their future home. The strategy worked well, quickly growing the list of registrants through the website to well over the target amount.

In addition, the animation was used in key presentations to groups of Brokers, and proved to be more engaging than just renderings. The voice over, which elegantly describes the features and amenities of the building, also allowed for controlled messaging to each viewer, regardless of whether a Sales Person was present. This presentation elevates the overall brand. These efforts, along with an on-site Sales Office, has resulted in one third of the units being sold to date. This equates to about four units per month, with the average price of $1.85 million.

““IMD works extremely quickly and allowed customizations. A pleasure to work with.
They did a VR fly through video for a new project we were working on. Very professional!””

— Kamarin Kraft, Vice President at The Mayhood Company

360° “Hotspot” VR Tour

The easiest first step into incorporating VR in your work, presentations, and marketing efforts.

For Desktop or Headset, and for embedding in your website.

Interactive + Immersive Virtual Reality exploration

Notice how in this video, the “player” is able to freely roam to explore the areas as they wish. Standing and sitting viewer perspectives are easy and life-like when using an HTC Vive headset.

Animation

Automated Tour following a predetermined path, for the viewer to click “Play” and receive the same message, every time. This Animation was created with the Real-Time Rendering technology as a by product of the VR experience created for the same project.