Any successful fundraising campaign makes a connection between the audience and the project, adding meaning to the purpose and encouraging donations. Video is helpful in forging a personal connection, especially when it’s tailored to the community of donors. In this example, the Center for the Arts (CFTA) in Crested Butte, Colorado used a fundraising video and virtual reality experience to show what the space will look like, focusing on who will use the space and how it will be used.
The CFTA needs to raise funds to complete their plan for major expansion. The idea is to triple in size in order to provide more educational programs and concerts than they do now. Designed by New York firm Holzman Moss Bottino Architecture (HMBA), the expanded CFTA will be a new sculptural building with materials that resonate with the surrounding area and a lot of open spaces. The architecture reflects the beautiful setting of the arts center in a park surrounded by mountains.
In order to make the fundraising video about more than the building and surroundings, a major effort was made to show the different activities members will enjoy. The 3D characters themselves were created specifically to look like the people who would use the center. They’re dancing at outdoor concerts, laying in the grass outdoors, drinking beer at the bar, enjoying a painting class, and families enjoying the space together. Details are included to reflect even the kind of clothes people tend to wear and the preferred mode of transportation: bicycles! The video highlights how the space will be used, especially in the theatre. The theatre has the capability to host audiences in three versatile settings: traditional auditorium seating, banquet seating, even a stage for contemporary musical performances with areas for dancing.
The animation will be shared at every CFTA venue hosting events this spring and summer, 360 degree images are being used on-site to better demonstrate how and where the building will be in the future, and the Virtual Reality experience will be used in the theatre for visitors to explore the range of possibilities for the new space.
CFTA is receiving consistent praise for their vision of expanding the center, and it is already helping them raise the $12.6 million needed for their campaign. In a couple of years the new space should be open and booked solid.